Welcome to Signorelli Fresh Market — a beloved Balwyn institution with a heritage that spans generations.

When I became the new custodian of this shop, I knew I was stepping into more than a business. I was stepping into a story — one that began decades ago with the Signorelli family’s vision: to bring the finest seasonal produce to their community and to do so with care, passion, and integrity. That spirit still lives within these walls, and it guides everything we do today. Our philosophy is simple yet deeply rooted: exceptional produce, sourced thoughtfully, shared generously. Each morning begins before sunrise, as we hand-select fruit and vegetables from trusted local growers and premium suppliers. Our focus is on quality, provenance, and flavour — produce that reflects the rhythms of the land and the care of those who cultivate it.

The shelves here change with the seasons, offering the first tender asparagus of spring, the deep sweetness of summer stone fruit, the comforting richness of autumn pumpkins, and the crisp freshness of winter citrus. We believe there’s beauty in seasonality — in eating what’s grown close to home, at its natural peak, and in celebrating each harvest as it comes. But Signorelli’s has always been about more than what we sell. It’s about the experience — the warmth of a familiar greeting, the conversation that sparks a new recipe, the shared joy of discovering something truly special. It’s a place where food connects people, where tradition meets the present, and where every visit feels a little like coming home.

I’m humbled and honoured to be meticulously chosen and trained by the Signorelli family. My goal is to honour the legacy entrusted to me while shaping its next chapter — preserving everything that has made this shop loved for generations, and elevating it with the quality, care, and attention to detail that today’s discerning customers deserve. We invite you to visit, linger, and discover the simple pleasure of truly beautiful produce — thoughtfully sourced, beautifully presented, and always shared with heart.
Thank you for being part of our story. We can’t wait to be part of yours.

Raphael, Owner Operator
Signorelli Fresh Market